Scaling Nudges with Machine Learning

Good article on interaction between Machine Learning and behavioral science around popular idea of so called “nudging” people towards making better choices (see Thaler and Sunstein). The article bottomline is that ML can be harnessed to “persuade people who want to be persuaded” on industrial scale. It’s hard not to think that the line between the goal of improving people’s life and dystopian future can be very thin here.

Scaling Nudges with Machine Learning

By Петр Гринцер

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